Google Play - Developer-Driven Content
Background
Continuing our relationship with Google Play, Context Partners was hired to explore how community sits at the core of the MyFitnessPal app, then share the insights we uncovered to Google’s developer audience in a variety of mediums.
Approach
The story was published on Google Play’s Medium account and presented to developer audiences at conferences in London and New York City.
My role
On this project I conducted background research, drafted and edited versions of the presentation and Medium article, and coordinated with a copy editor to refine to our final versions. I also created a workshop to help developers bring the community-centered practices we uncovered to their own work.
Results
Google Play hired Context Partners to continue developing developer-focused content.
Highlight
Teaming up with the great Wil Kristin to create our narratives.